“Phone call for … Altria?”

Tobacco companies have long contended that the only reason they advertise is not to encourage people to take up smoking (of course not!), but to promote brand recognition and name identification. Clearly that’s at least partially true, since Philip Morris has decided that the brand recognition and name identification that associated subsidiary companies like Kraft, Nabisco, and Miller with the largest cigarette manufacturer in the world was having a negative effect on sales. Hence their decision, pending shareholder approval, to change their name to “Altria.”

(Via Blather)