Brand names are not just words, at least as far as the brain is concerned.
I suppose that shouldn’t be a surprise, but it’s still a bit … worrisome.
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The name’s the thing
Brand names are not just words, at least as far as the brain is concerned. I suppose that shouldn’t be a surprise, but it’s still a bit … worrisome….
You know, it seems to me that either the scientists found out this data and didn’t know what to do with it. Or (more likely) the author had no idea what the scientists were talking about.
As I harrumphed elsewhere:
Egad.
The growth of branding has resulted in “brain evolution”? Puh-leaze. Maybe cogsci folks use the term “evolution” in a sense other than Darwinian/genetic evolution, but if so then the science reporter should have translated it.
“The same part of the brain used to process emotions”: one of two hemispheres. That’s like saying I hurt my sex organs when I stubbed my toe because after all they’re both below the waist.
Finally, what would have happened if they’d put some proper nouns in their little experiment (place names and people’s names)? Would they have lit up the same hemisphere as the brand names?
Hmmm. Good points all.