Adam laments the gratuitous (if that’s the right word for something that cost them $20MM) change in the UPS logo from a simple, straightforward design to something that’s all 3D and swooshy.
I don’t think the new logo is all that bad, but I think it’s pretty trivial next to the old one. Though I guess nobody uses twine any more, either.
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So, what does the ***Dave logo look like?
Probably involves three stars, I’d suspect.