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Logo Revisited

I mentioned a while back how I’d lost the contest for our global IT logo. In fact, I think I said: The selected logo is (a) way too busy, (b)…

I mentioned a while back how I’d lost the contest for our global IT logo. In fact, I think I said:

The selected logo is (a) way too busy, (b) way too dull, (c) way too detailed to be shrunk, (d) way too blah. Muddled, muted colors, multiple blocks of text, and it all combines into something that looks like the front page of a PowerPoint presentation. It looks like something designed and/or approved by a committee.

We competitors were then told that we would all get shirts with the new logo on them, as a “prize” for competing.

Oh, boy! I just found out that everyone who submitted a design will get a t-shirt with the winning logo on it! Yippee!
Now, what sort of grungy chores can I think of for wearing it? Digging ditches? Tarring pavement? Slopping hogs?

Well, won’t be doing that, since it’s actually a nice (if all-rayon/polyester) polo shirt. Suitable for wearing on visits to other offices, tra-la.

I am greatly amused to see, though, that the “way too busy … way too detailed to be shrunk” logo has, in fact, been significantly simplified for the embroidery on the shirt. The gradations, teeniest-tiniest print, shading, and other crud have been softened, sanded down, made embroiderable.

It still looks like crap, and, in fact, it’s still pushing the ability to be embroidered, but, at least it’s kind of readable.

I feel so inspired.

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