Words mean things

Under the National Post headline “GM finds out LaCrosse not just a team sport in Quebec“:

General Motor’s plans to rechristen the Canadian-built Buick Regal passenger car as the Buick LaCrosse have hit a snag: In Québécois youth culture, the word is slang for masturbation, among other things.
U.S. focus groups said the name lends the car a sophisticated European air, but the world’s largest automaker discovered in focus groups in Quebec that it generated giggles among young participants.

(via Cronaca, with a tip o’ the title hat to Adam)