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State of the Tourism Logo

I must not read enough travel magazines, because I didn’t recognize any of these state tourism board logos except for the iconic New York one. I certainly never heard of…

I must not read enough travel magazines, because I didn’t recognize any of these state tourism board logos except for the iconic New York one. I certainly never heard of my own state’s (“Let’s Talk Colorado”?).

In general, not many of them stand out. I find I like the ones that simply render the state name in an evocative typeface and decor — most of the mottos are goofy and distract from the overall image. Some of them — Missouri, Texas, Alaska, Georgia — invoke aspects of the state quite nicely. Others are simply fancy lettering. Oregon is probably the most clever. Nevada seems to be more interested in telling people how to pronounce their state’s name.

The biggest down side is that I’m pretty sure each of these state tourism boards spent many, many tax dollars coming up with these things. I can’t say that most of them got their money’s worth.

 

 

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4 thoughts on “State of the Tourism Logo”

  1. Wow, most of those are so . .boring. But there are a few head scratchers:

    Rhode Island: looks like the designer had lunch ata Long John Silver’s.

    California: looks like the state is sliding into the sea: “Come see our disasters!”

  2. RI: I think they are trying to emphasize the maritime heritage for tourists. But, yeah.

    CA: I think that’s the whole sun setting in the west thing, but, yeah.

    And then there’s SD: “There’s only one thing worth seeing here, and we’re gonna show you a picture of it.”

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