So Frontier Airlines had been serving warm chocolate chips to all passengers as part of their longer flights (e.g., California to Denver) since their merger with Midwest Airlines (which was about the only thing from Midwest Airlines that anyone appreciated). No more.
Which, I guess, is fine, except the Frontier folks dance around themselves trying to make taking our cookies away sound like a good thing.
'"We've been in an ongoing review of our catering program and are looking to make some new and exciting changes in the coming months," said Frontier spokeswoman Lindsey Carpenter.'
Okay, you want to save money? Fine. Calling it "new and exciting"? I call bullshit.
'"During that review, it was determined that the cookie did not align with either the perception or the financial reality of a low-cost carrier," Carpenter added. "We were the only domestic low-cost carrier offering a free perishable snack."'
But people perceive "low-cost carrier" based on, well, "low cost." Adding cookies to the mix makes it, "Hey, my ticket didn't cost much, but I got a free, warm, chocolate chip cookie … score!"
As opposed to those "new and exciting changes":
_"Instead, Frontier will offer free Pepperidge Farms Goldfish crackers and Barnum's animal crackers for Ascent, Summit, Classic and Classic Plus customers.
Unaccompanied minors also will get the complimentary crackers, but not passengers flying in economy class – which also is part of Siegel's plan to reward those who pay more for their tickets. The crackers also will be available for purchase for $1."_
Now that sounds like a low-cost carrier … and one that is less pleasant to fly on, unless I pay more than that low cost. Smooth move, Frontier. #ddtb
Embedded Link
Frontier Airlines to discontinue complimentary chocolate chip cookies after April – The Denver Post
Complimentary warm chocolate chip cookies – a legacy of now-departed Midwest Airlines – will vanish from Frontier Airlines flights by the end of the month.
What next? Removing the little TVs from the seatbacks?
Oh, those stay. And you get free TV during boarding, interrupted during take-off/briefing, and then about 6 more minutes to swipe your credit card before the show goes off. And, of course, your swipe gets one movie or channel, so better be sure it’s what you want.
Oh, and if you turn the brightness all the way down during boarding in order not to be bothered by the dancing images? They very kindly reset the screen back to full a couple of times for you.
Of course they won’t remove the TVs when they can charge people for watching them!
Well, if you are a Classic or Classic Plus or Presidential or Platinum or Unobtainium Circle Onyx Extra flyer, then the flight attendant will swipe her master key so you can watch TV.
Totally Sucks!