Yeah. I'm certain there are some guys who will drop $100 (or even $30-$50) on a pair of briefs. Those are the guys who will drop that much on a shirt, too. Most guys, though, will still pick up the tighty-whities multipack from Costco, or the amusingly decorated boxers from Target, and be satisfied.
Though I have to give special mention to this description of the $100 Frigos: "It features an interior mesh pouch suspended from elastic straps, so it can be adjusted to fit different characteristics of the male anatomy."
At the risk of spouting blasphemy, the "different characteristics of the male anatomy" really aren't that different amongst the large majority of menfolk.
Embedded Link
Latest men's underwear a far cry from Dad's Fruit of the Looms – The Denver Post
Are men really ready to shop for underwear the way women do? There are plenty of examples that indicate that the market for mens unmentionables has been heading in a more fashion-conscious direction …
Google+: View post on Google+
Are we ready for a Victor’s Secret store?
Not me. sign me up for the amusing boxers from Target …
Also, for the record, given my weekend immersion in Marvel Comics goodness, the idea of a “Victor’s Secret” store is, for a variety of reasons, particularly disturbing.
Call me old fashioned, but I try to steer clear of underwear that come with adjustment instructions.
Are sexy metal masks part of their product line?
Victor/Victoria’s Secret?