And how, like ebooks, the big publishers were sure they'd never sell. And then they were sure they'd never sell more than hardcovers. And then they were sure that nobody would want original works in paperback. And then …
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How Paperbacks Transformed the Way Americans Read – Mental Floss
How Paperbacks Transformed the Way Americans ReadHalf a century before e-books turned publishing upside down, a different format threatened to destroy the industry.
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