Not at all surprising. Add to this the purveyors of various goos, ointments, gels, sprays, and other treatments to make one look (and smell) flawless have been targeting males pretty intently for the last decade to create an ideal that they have to spend lots of money on to try and attain and maintain.
Body Image Pressure Increasingly Affects Boys
Cultural ideals are becoming an equal opportunity anxiety-inducer, and eating disorders are increasingly common in men. But the symptoms in men and women don’t look the same.
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