I suppose it is a sign of incipient decrepitude when I learned of new, hep slang amongst today's youth through a Buzzfeed article mocking big corporations who are trying to use new, hep slang to "build [retail] relationships" with today's youth..
This Is Why Brands Say “Bae”
“To borrow a millennial phrase, we’re on cleek,” said Taco Bell’s incoming CEO. “Not everybody know’s what I’m talking about right now. That means you’re on point.”
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I typically learn about these things through internet memes. I knew "bae" but not "on clee… gleep"? Whatevs.
Personally, I would be offended by "outsiders" trying to use my group's slang and catchphrases. If a restaurant ad were to say "Eat long and prosper," they would lose my business unless I had reason to believe they bought into the source material (if that restaurant were owned by, say, Wil Wheaton, for instance).
In short, act your age, suits!
+Scott Randel There is a general sense that Millennials (or whatever the current catch phrase is for the group currently being pursued) are into relationship with vendors. While I do like speaking with a pleasant, even jocular human being when interacting with a company, I really don't want to be in a relationship with them (beyond "If I give you my money, you will give me something of decent quality that serves the purpose"). But, then, I'm not the target demographic.
That's hard for me to believe. When I was that age, I was just as curmudgeonly as I am now. Are kids today that different from our generation? Or is it just that I was that different then?
+Scott Randel I suspect it is a generational thing. Apparently a result of the online world and cynicism about corporations and the middle class little-boxes consumerist culture. Ish.
You are also an outlier, I suspect, regardless. 🙂