I'm not a huge Spidey-fan, but I think they are doing things right here:
1. No origin story. Spidey will be introduced as-is, backstory to be explored as needed. People who are interested know who Spider-Man is, or how he got that way. No need for another take.
2. Back to basics. Peter Parker (and, it seems, his actor) will be a 15-16yo, actually in high school. This provides a refreshing contrast to the adult heroes of the Avengers, et al., and also gives them, potentially, a character that can grow up and age into things as those existing heroes/actors age out and retire.
Marvel Explains How They’re Going To Reboot Spider-Man This Time
Ever since it was announced that Spider-Man would be joining the Marvel Cinematic Universe, everyone’s been speculating what this total reboot of the character would look like. Now we know.
Wow. That could be really great. I don't suppose they'll give him a crush on Betty Brant.
Just what we needed, ANOTHER Spider-Man reboot.
Hey wait, did they finish the last reboot yet?
Man, if Sony hadn’t screwed up with Spidey over the last 10 years, I’d be greeting this as the awesome news it is, but right now I’ve got Spider-Man movie fatigue. I’m sure I’ll get over it as soon as I see him interact with Captain America, but it’s a shame I can’t be more excited now.