I suspect one of the reasons why sales are so down is the Kindle issue: the big demand from people for whom convenient single-serving coffee was important has been fulfilled, most people who really wanted a Keurig now have one, and thus the market moves largely into maintenance mode.
But that they recognize that consumers were also really unhappy about the Digital Rights Management on the 2.0 Keurig coffee makers is both remarkable and heartening. I know of a number of folk who have shied away from the new Keurig systems for precisely that reason; they have their fill of that sort of thing with their printers, and don't want the same model jacking up the already-high cost of those K-cup servings.
Hopefully other companies are paying attention.
Keurig Green Mountain gets roasted. Stock drops 10%
Sales of the Keurig 2.0 continue to disappoint. Investors are starting to flee. The stock dropped 12% Wednesday after earnings.
Or maybe it's just that the brown water these machines spit out is gross…..
+Clinton Hammond I'll leave the aesthetic judgments to others. I know a lot of people who like coffee from all sorts of sources that other people turn their noses up on.