Martha Stewart is getting into … the pot business?
Lifestyle authority and television personality Martha Stewart has entered a business partnership with Canopy Growth, one of the globe’s largest marijuana producers, to develop hemp-derived CBD products. Stewart will play an advisory role at Canopy and will assist in developing a broad new line of animal health products, the company said Thursday. The partnership includes Sequential Brands Group, a consumer brands company in the fashion, active and home categories that works with Stewart.
As marijuana and related products become more mainstream, a big part of that is … well, becoming a normal business. Celebrity sponsors. Known labels. Like … well, real businesses and products. Which, of course, the cannabis biz is, but still creates for some of us old-timers a degree of cognitive dissonance.
Martha Stewart … and hemp. Who’d’a thunk?