The latest thing: auctioning off, at the gate, upgrades to first, business, and premium-economy class. Because heaven forbid that the airlines shouldn't grab every dollar they possibly can, or that those folk who can't afford to spend any more money shouldn't have their situation rubbed in their faces in yet another way.
Airlines Testing Auctions For Seat Upgrades At Gates
Until recently, the only thing that auctions and airlines had in common were crowds of on-edge people in confined spaces. Some carriers are testing out the idea of turning their airport gates into …
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They're leaving a lot of money on the table. They could sell more expensive drinks that the flight attendant won't spill in your lap. You could upgrade to a meal that is fully cooked. Or heck, depressurize the cabin and make the oxygen masks coin-operated!
+Scott Randel "If you have a child, be sure to insert more quarters for them first, then top off your own oxygen …"