In some ways’ it’s just the opposite of the PETA campaign, in other ways it’s part of the same “shock ’em to get attention.”
I’m sure that someone at Abercrombie & Fitch thought that a soft-porn catalog was a swell idea to change their image. Question is, what do they want to change it to, and was it successful.
Well, it certainly got them plenty of attention.
While I suspect it will pick up their catalog sales, I can’t see myself buying anything there any time soon. Not quite the target demographic.
(via GoaF)
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