Hello Kitty … the EU’s mascot?
The EU has decided to employ the services of popular Japanese mascot “Hello Kitty” to promote the union and the euro, according to French newswire AFP.
The mascot – extremely popular throughout Japan and Asia – will have an EU-style makeover, changing out of her traditional red or pink to don the blue and yellow of the EU flag.
A spokesperson told AFP that the European Union wanted to give “little presents to people so that they will remember the EU or be more aware of what the EU stands for”
I’ll let others follow up on that tag line …
(via SDB)
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Oh Man…
We have to get you one of those!
Hmmm…do they realize the full range of “Hello Kitty” products available in Japan? Some, I think, you would not want your country (or pan-continental organization) associated with!
Nothing like a Japanese Icon to say “This is who we are!” Oh wait, we aren’t Japanese…
(The Japanese invation of the EU has begon.)
(And they complain about the US influence.)
Yeah, I was wondering earlier what the French would have said if someone suggested Disney’s Mickey Mouse rather than Sanrio’s Hello Kitty …