Opt-Out

The biggest roadblock to a proposed national telemarketing opt-out list?

The demand is expected to be so heavy, it’s going to be difficult to get everyone signed up who wants to be.

But state and consumer representatives warn that a flood of callers could overwhelm the government’s phone lines. They say the FTC can expect more than 64 million households, with one-third of the nation’s residential phone lines, to sign up.
“We expect a lot of people to take advantage of the list, so there are some logistical challenges,” said Jeff Kramer, senior legislative representative for AARP, which is aggressively pushing for do-not-call lists in states and on a national level. If not done correctly, “implementation could be a nightmare,” Kramer added.

Well, that, and figuring out how to actually enforce the law in a timely and effective fashion.