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Crimped style

An interesting article on product crimping and price discrimination, detailing ways that vendors (computer manufacturers, airlines, etc.) artificially reduce “feature sets” when marketing lower cost versions of their product. For…

An interesting article on product crimping and price discrimination, detailing ways that vendors (computer manufacturers, airlines, etc.) artificially reduce “feature sets” when marketing lower cost versions of their product. For example …

In May 1990 IBM introduced the LaserPrinter E, an inexpensive alternative to its very popular and successful LaserPrinter. The LaserPrinter E was virtually identical to the original LaserPrinter, except that the E model printed text at 5 pages per minute (ppm), while the LaserPrinter could reach 10ppm. The slower performance of the LaserPrinter E was accomplished by adding five chips to the E model. According to Mitt Jones (PC Magazine): “… IBM has gone to some expense to slow the LaserPrinter in firmware so that it can market it at a lower price.” The LaserPrinter E sold for about 60% of the price of the original LaserPrinter… IBM has reduced the incentive of high-end customers to buy the low-end device by slowing down the low-end device.

This isn’t necessarily evil — the customer gets what they pay for — but it does seem wasteful (which, some would argue, is evil). It depends, I suppose, on whether you see the higher value version as a benefit to those who choose to pay for it, or the “crippled” version as an injury to those who can (or will) only pay for that.

(via BoingBoing)

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