Having heard that I am now starting to watch my weight, McDonald’s has announced that it is getting rid of super-sized fries this year.
The burger giant said it has begun phasing out Supersize fries and drinks in its more than 13,000 U.S. restaurants and will stop selling them altogether by year’s end, except in promotions.
The company cited the need to trim a menu that has expanded in recent years and said eliminating super-sizing is only part of that effort. “The driving force here was menu simplification,” spokesman Walt Riker said after McDonald’s disclosed the change in strategy in a brief statement late Tuesday. “The fact of the matter is not very many Supersize fries are sold.”
Riiiiight.
It’s true that McD’s menu has gotten complicated, but the Supersize option hardly took up that much more marquee space. Instead, it seems to be a distinct lurch toward “healthier” food, due to customer demand and various law suits pending.
McD’s made it clear that the change had nothing, nothing, I tell you, to do with the award-winning indy film Super Size Me, which will go into wide release this spring.
The real reason: you can’t finish a Super Size order of McDonald’s French fries before they taste like crap.
Bah. You just have to wolf ’em down fast enough …