Logo

Well, what do you know? A public aesthetic competition that I ended up choosing “correctly.” Denver has unveiled its new “business” logo.

Mayor John Hickenlooper today unveiled a new Mile High City logo for the City and County of Denver. The “D” design features a stylized red skyscraper, light blue sky, and dark blue mountains surrounding a bright yellow sun. It will be used for city stationary, program brochures, and regional marketing campaigns.
The need for a logo was a key issue identified by marketing professionals who attended workshops as part of the Mile High Marketing Initiative. The goal of the logo is to build a stronger identity for Denver and the metro area through more unified marketing endeavors. As part of this initiative, area businesses were asked to create logos for the city during a design competition that was held earlier this year.
“More than 1,200 Denver residents, staff members and marketing professionals provided input as to which logo best represents the Denver region,” said Mayor Hickenlooper. “I am excited that the city now has a visual image that symbolizes much of what Denver is and has to offer.”
[…] Design and Image Communications has donated the design to the city at no cost. The local company has more than a hundred logos in its portfolio including Allegro Coffee, Schenkein, Three Tomatoes Catering, and the Colorado Symphony Orchestra.

Not bad.