NY transit authorities are a bit abashed to discover that what seemed to be pro-reading clothing ads from Akademiks had a double-entendre they weren’t hep to:
The advertisements that ran on about 200 buses across the city in recent months carried posters displaying a suggestively posed woman in hot pants kneeling among a pile of books beside the snappy slogan “Read Books, Get Brain.”
What unhip, unsuspecting local transportation officials did not know was that “get brain” is street slang for oral sex.
Heh.
The ads were out for the past two months, and nobody complained, but the transit officials decided that they were offensive (once they realized the were offended) and had them removed.
Similar ads were placed in LA, Detroit, Chicago, Miami, San Francisco, and Philadelphia.
Kelly, who said he was his 60s, said that after he was tipped to the hidden meaning of the phrase on Thursday he ran a test among some young MTA workers. “I went downstairs to the mailroom and showed some of the young guys a copy of the ad,” he said. “I was watching their faces and they all start smirking.”
Again, heh.