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Music, hark (redux)

Hmmm. Maybe I should have waited before picking up that Digital Audio Player. Talk of iPod’s rumoured low-cost Flash-based iPod continues with the claim that Apple will put the machine…

Hmmm. Maybe I should have waited before picking up that Digital Audio Player.

Talk of iPod’s rumoured low-cost Flash-based iPod continues with the claim that Apple will put the machine into production next month in a bid to build stockpiles sufficient to satisfy post-Christmas demand.

According to an AppleInsider report citing “extremely reliable sources”, Apple wants to have at least 2m of the machines ready to sell before the ship date in order to avoid a re-run of the problems it had meeting demand for the iPod Mini.

[…] While the iPod Mini was originally pitched against lower-priced, lower-capacity Flash players, it has essentially built a mid-range niche of its own, rather than hinder Flash-player sales, which continue to be strong, especially in the Far East. Apple may have been dismissive of the segment in the past, but if it’s not only to maintain its market dominance but increase it, a move into all parts of the digital music player market make sense, hence the iPod Flash.

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