What bright consultant decided that what people really wanted was “Extreme Herbal Mint!” flavored tooth paste? I mean, what kind of herbs? Basil? Oregano? Thyme?
I’m just wondering.
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Huh?
What bright consultant decided that what people really wanted was “Extreme Herbal Mint!” flavored tooth paste? I mean, what kind of herbs? Basil? Oregano? Thyme? I’m just wondering….
Isn’t mint an herb? Wouldn’t that make this a good example for the department of redundancies department? I guess they could be trying to say that this is real herbal mint rather than some sort of synthetic mint.
At the same time, I agree with you that I can’t imagine anyone who would want “Extreme Herbal Mint” toothpaste. I would think the folks who are into extreme sports won’t like the herbal aspect, and those who are into herbal things won’t like the extreme aspect. Of course, what do I know about advertising? The marketers involved have probably done some market research that shows that this will work in spite of it’s apparent contradictions.
Having sat in similar bodies before, I’m sure some focus group (or three) gave it a pass, or ranked it higher than “Extreme Herbacious Mint!” or “Extreme Herby Mint!” (the phrases “extreme” and “mint” having been previously dictated by the Head of Marketing).