A fascinating New Yorker article about a bake-off to invent a new, healthy cookie — with different project/creative methologies used by different teams. Would an old-fashioned matrixed/departmental approach beat an intense pair of creators? And what about the “open source” Dream Team?
Lots of faboo detail about how projects run and about how foods are designed — and what it turned out that the public really wanted after all.
(via Kottke)
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