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Muzak is no longer Muzak

At least in terms of being the stereotyped “Muzak.” The syrupy orchestral “elevator music” that most people associate with the company scarcely exists anymore. Muzak sells about a hundred prepackaged…

At least in terms of being the stereotyped “Muzak.”

The syrupy orchestral “elevator music” that most people associate with the company scarcely exists anymore. Muzak sells about a hundred prepackaged programs and several hundred customized ones, and only one—“Environmental”—truly fits the stereotype. It consists of “contemporary instrumental versions of popular songs,” and it is no longer terribly popular anywhere, except in Japan. (“The Japanese think they love it, but they actually don’t,” a former Muzak executive told me. “They’ll get over it soon.”)

All of Muzak’s other programs are drawn from the company’s huge digital inventory, called the Well, which contains more than 1.5 million commercially recorded songs, representing dozens of genres and subgenres—acid jazz, heavy metal, shag, neo-soul, contemporary Italian—and is growing at the rate of twenty thousand songs a month. (Some record labels now upload new releases directly to the company, which, like a radio station, pays licensing fees for the songs it uses.)

The Well includes seven hundred and seventy-five tracks recorded by the Beatles, a hundred and thirty by Kanye West, three hundred and twenty-four by Led Zeppelin, eighty-four by Gwen Stefani, a hundred and ninety-one by 50 Cent, and nine hundred and eighty-three by Miles Davis. It also includes many covers—among them, versions of the Rolling Stones’ song “Paint It Black” by U2, Ottmar Liebert, and a late-sixties French rock band with a female vocalist (who sang it in French) and approximately five hundred versions of the Beatles’ song “Yesterday,” which, according to Guinness World Records, is the most frequently covered song in the world.

Fun article, going into the company’s history, their original pseudo-science behind play lists (and their new pseudo-science), and all sorts of stuff you probably never thought about regarding piped music.

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