Everyone’s seems to be having a blast in this thread developing new logos for existing companies in a “Web 2.0” style, which style seems to include lots of …
- Pastel colors
- Swooshes and splashes
- Reflections and highlights and texture and perspective shifts and other 3-D graphic show-offs.
- Softer lettering
- Exclamation points
- Removal of the “e” in “-er” suffixes (Flickr-style)
- Web addressed names
- Turning things on their sides
- Lots of version numbering, beta indications, etc.
The irony is, as much as I dislike gratuitous re-logoing, some of these are pretty cool. And others are just plain funny. And almost all are better than most of the new logos I’ve seen of late.
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