A few years back I complained about how Amazon’s Wish List technology was way too limited, allowing you only a single list, and having it only oriented around yourself. Wouldn’t it be great if you could build lists for other people (“hey, that book looks interesting, I’ll have to remember it for Margie come her birthday”)?
Well, if you’ve done much poking around on Amazon over this season, you can now see you can. More specifically, Amazon now has a “Gift Central” gift organizer for your account. Underneath that, you can identify folks you make Amazon purchases for, tie those folks to their Amazon wish lists (if they have them), note key gifting dates (to get a reminder beforehand), save gift ideas for them, and save what you’ve previously
bought for them (which, in turn, creates more recommendations of other stuff they might want). Whenever you buy something, you’re given the opportunity to say if you were buying it for someone, and add to or create their gift list (Amazon will also run you through your history of purchases to let you identify past stuff to jump-start those other lists).
It’s all fiendishly clever, let me tell you. Given the amount of stuff you can get through Amazon, it’s likely a whole bevy of gifts can be purchased that way. Glee!