Or, rather a list of 17 ways to keep from not being bloggable. This article by Cory Doctorow (BoingBoinger extraordinaire) is not saying how to be worthy of being blogged about, but how to make your online content easy to be blogged about. To summarize:
- Have a link.
- Have a permanent link.
- Have a link for everything.
- Use real links.
- Use links that go to pages.
- Flash sits stink.
- PDFs stink.
- Streams stink.
- Put your URL on your images.
- Linking policies are ridiculous.
- Don’t worry about “bandwidth stealing.”
- Offer high-res images.
- Forget the “copyright protection” Javascript.
- Enough with the legal boilerplate.
- Let bloggers know how you’d like to be attributed.
- Creative Commons licensing takes the guesswork out of blogging.
- Send suggestions by the preferred means.
See the article for fleshing out of the text but — really, as a blogger myself, most of what Cory writes is exactly the sort of thing that keeps me from blogging about sites sometimes.