Ever notice something about those “As Seen on TV” blurbs and graphics?
See the curved edges? The slightly bulbous shape?
What does that mean? Why?
And that’s because …
I’m sure there was a good reason for the curved edges. But that’s what we had. Until about, oh, a few years ago, that’s what all TVs looked like. Now …
In 2010, 2/3 of American households had an HDTV. That proportion continues to climb more each year.
So when will those little “As Seen on TV” logos turn into a 16:9 box?
Iconography lasts longer than what it’s an icon of. I think it will take a while for “As Seen on TV” to change its shape.
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Another example is the floppy-disc icon that means “save” in many applications even though hardly anyone uses floppy discs any more.
Yes.
Hmmmmm. How about the airport-standard customs icon, which reflects an older uniform not actually found in any customs line I’ve been through.