Posting this (again) for two reasons.
1. In the promotional material provided, DC shows how the logo will be used … and some of the applications aren't bad.
2. The site author suggests it looks like a toilet seat, which it will now forever be fixed in my mind as.
My further thought: DC is trying to look like a legit publishing firm, overly corporate (though with some playful ways of using it) but still "serious". Is that a good idea? We'll see. #ddtb
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DC Women Kicking Ass – DC unveils its new brand identity
DC unveils its new brand identity The logo from last week and been officially deemed the new logo of DC Comics. I’ve worked with companies on brands and logos and it is hard work and you never really….
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That would be one dangerous toilet seat.
Since I don't dare post yet another thing on this, I'll note this article at Brand New (http://www.underconsideration.com/brandnew/archives/follow-up_dc_comics.php) that covers the Now Officially Announced (with promotional materials) logo. Conclusion — some good creative possibilities, even if it's not perfect (and was not leaked/handled well).