While I've never had quite that result, I have ended up with some serious "evangelists" on my side over my willingness to be helpful when they really needed help.
Plus, it's a nice thing to do.
(h/t +John E. Bredehoft)
Reshared post from +Kip Durney Ⓥ
You just never know. Treat all your customers as if they were Bob.
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The $4 Million Complaint Call
Several years ago, a single problem customer changed the fate of my company. Here's the story.
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Most businesses today need to learn this very valuable lesson. I'd like to add that when businesses treat customers poorly, it has a cumulative negative effect.
They say it takes ten positive experiences as a customer to make up for one bad one. And that someone with a bad experience as a customer will tell seven people about it.