B&N has been in a heck of a spot — seeing the e-book market explode, and their arch-competitor Amazon take over.
But was turning a huge amount of prime real estate in their stores into Nook sales points a good idea? It sold Nooks, but at the cost of hardcopy books that could have been sold. And those Nook buyers aren't necessarily then coming into B&N's brick-and-mortar locations to buy paper books.
And, of course, people who wanted to buy e-readers … largely already have. Which means now B&N has a bunch of stores with hardcopy books tucked behind Nook displays, neither of which are selling as well.
Ugh.
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B&N results are disappointing, and one wonders if prior success with NOOK might deserve part of the blame | The Passive Voice
From veteran publishing consultant Mike Shatzkin: Barnes & Noble announced some holiday sales results this morning and they were universally disappointing. Overall sales are down. Same-store and o…
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