That seems to be DIA's new motto. as every available inch, every pillar, every flat surface is getting billboards, posters, and animated displays. Such as these new monstrosities to give you something to look at while standing in the TSA line in the main terminal building.
I'm sure everyone flying in and out of Denver will be equally thrilled.
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Brilliant – place your ad near where people are guaranteed to be having negative emotions…
Also, about half the ads they seemed to have were local travel ads … which, given that the signs over look the security line for leaving Denver doesn't seem to make much sense.