Yes, unfortunately they are pretty much ruining it for any company that named itself after the Egyptian goddess (let alone what it's doing for the goddess' reputation).
Also another reason I wish we'd continued using the acronym ISIL for them, both because it avoids the whole trademark issue, and because "Levant" is a word that's sadly fallen out of common usage.
Isis Mobile Wallet App Changes Name to Softcard
The Isis mobile wallet app backed by three of the largest U.S. wireless carriers is changing its name to Softcard after a violent military group of the same name began to dominate headlines around the world.
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