I actually tend to think of social networks a bit like religions — you find the one (or ones) you want to associate, and pooh-pooh the others as silly (except for the folk who steadfastly consider the whole category as a waste of time, if not a dangerous distraction from reality).
I use Google+ as my primary network. Some of that is based on "passions" — I belong to some groups and follow them along — but most, like blogging in general, has been a matter of my finding folk whose writing and shares I enjoy or appreciate, and other folk finding me the same way. There's a certain degree of interest based passion there, but it's more than that.
Plus, it's just a terribly convenient way to short-to-mid-length bloviate, as I am wont to do.
I also spend a fair amount of time on Twitter. I think I tend to follow (and be followed) in much the same way. The difference, of course, is that 140-byte limit. I find Twitter a lot faster and easier to use for micro-blogging — a quick comment or update I can easily fit in that limitation. When writing a tweet, it tends to be personal.
I also have a WordPress blog, which is my social medium of choice — but I pull all my G+ and Twitter stuff down to it, and anything that goes there gets sent out to Twitter as well, so my Twitter stream is, in aggregate, not much different from my G+ output.
Facebook … I honestly don't get over too that often. I have a lot of contacts over there with people, friends, family, acquaintances, classmates. I will occasionally swing by to see what's going on, but I miss a lot that passes through there — which makes me sad in some ways, but there are only so many hours in the day. I do get some feedback from there, though, since my Twitter stream (thus my blog and my G+ writings) get routed there as well (albeit with some drug interactions from all the hand-offs).
Bottom line for me, I have found what "works" — and I find plenty of interesting non-celebrity stuff on Twitter, and a fire hose of content on Google+, to belie the common perception of both those platforms.
Why Google+ is the place for passions
The single biggest controversy about social media is whetherGoogle+ is a dying wasteland of non-activity or a hive of conversation and engagement. Mike Elgan is here to explain why it’s the latter.