Given concerns over date rape and the bad decisions people make while drunk — it seems to me this takes the selling point of "this will help you have a good time" maybe a scosh too far.
Originally shared by +Chris Sewell:
"The perfect beer for removing "no" from your vocabulary for the night."
ಠ_ಠ
53 view(s)
Someone's getting fired…
+Victor Powell Sadly, I doubt it.
+Dave Hill yeah, you're probably right
Well … Anheuser Busch apparently felt some pressure about it.
'The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage brand engagement. It’s clear that this particular message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior. As a result, we have immediately ceased production of this message on all bottles.'
http://newsroom.anheuser-busch.com/statement-on-bud-light-bottle/
heh, that's a big "Oops" moment.