I found the odd serifed logo for Google nicely idiosyncratic. The new logo is a scosh less quirky, but a lot classier — and a lot more flexible for various purposes.
I'd rather they'd announced this simultaneous with Alphabet, since it "feels" like a big change, and having too many of those come over a short time period makes people feel insecure.
Google Has a Brand New Logo, Here It Is
Google recently changed its logo a little. Now they’ve changed it a lot. And it’s actually a heck of a lot better, too. I kinda love it.
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Getting rid of sarif's always make me happier.
Waiting now to see the revision to G+'s logo.
https://plus.google.com/+googleplus/posts/HxBQHvQbywE
Serifs give a feeling of solidity to me, of something that remains.
+Colm Buckley That's not bad — it feels a bit sparse, but that may go with everything else as the logos get updated.