Which is one reason why the gun lobby is so keen to keep knowledge about gun deaths and injuries to a minimum, let alone addressing gun violence as a public health issue (besides vague handwaving about "the crazies").
The article's "new way" isn't all that new, but it's useful.
A New Way to Tackle Gun Deaths – The New York Times
The passivity of politicians has simply enabled mass shootings. It’s time for a new approach to gun violence.