An Open Letter to Businesses Sending Out E-Mail, Capital One in Particular:
Given the wide array of Internet e-mail scams and spoofs and phishing expeditions, if you send out an e-mail suggesting people go to a web site, or call a phone number, to update their account information, I strongly suggest:
1. You make sure the website links in the e-mail are on your primary domain.
2. You make mention of the e-mailing or initiative that prompted it somewhere prominently on your main page.
and/or
3. You make sure the phone number you suggest people call is prominently displayed on your website, perhaps in conjunction with #2.
Otherwise, you’ll have irritating people like me sending you annoying e-mail messages asking if this is a hoax or not, then, when informed it is not, writing snarky blog entries about how you should go about doing such mailings.
Thanks. And Happy Holidays.
*** Dave