New background-downloading TV-video-quality ads are on the way that don’t (they say) slow down your browsing, they just lie in wait until you go to another page.
Quoth the story:
Mr. Vail, of Pepsi, said he would monitor online viewers’ reactions through a tracking study conducted by the research firm Dynamic Logic, to determine how much use Pepsi will make of such ads in the future. “Yes, it’s intrusive,” he said. “But I think customers will like it, because it will be so far superior to anything they’ve seen online.”
Quoth Les:
Allow me to give Mr. Vail a clue at no charge: Internet users don’t dislike intrusive ads because the quality sucks. They dislike the intrusive ads BECAUSE THEY’RE FUCKING INTRUSIVE YOU GIBBERING IDIOT!
What he said.
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Must of us pay for internet time by the minute. I think these companies need to consider adding their advertising at the beginning of telephone conversations. We’d all stand for that, wouldn’t we?
Why do they think we want to pay for their blather in any media?
Just another reason I don’t watch TV.
One way of dealing with this is to go to well-behaved portals such as http://www.myway.com.
Rich, I already don’t use the portals that this new system will be rolled out in, but if it turns out to be a hit with advertisers then it’ll only be a matter of time before the evil spreads. In part due to the simple reason that bandwidth costs money. I’m finding I have nostalgia for the simpler days when we thought banner ads were the height of annoying ads on a web page.
It is the inherent nature of advertisements to intrude — if they didn’t have to get our attention, they wouldn’t exist.
Some adverts are usefully subtle — the ones on Google, for example — but those tend to be the exception rather than the rule.
My biggest concern with these is that all the promises of no interference with machine performance will turn out to be adverting hype (imagine that).