For those who haven’t noticed, John Elway and AutoNation have dropped their joint marketing agreement (formed after AutoNation bought the Elway car dealerships in town). The dealerships are now all being labelled “Go.”
Ho-hum. Just means I have to change (in my address book) where I get my Subaru service done. And a bit of local color bites the dust.
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I find it funny really.
I remember it use to be such a HUGE thing that they even made nameplate that the could just sell to keep folks from stealing off of cars.
Basically I see it as a really bad marketing idea…huge are name recognition, you really didn’t hear any thing bad about them and now changing the dealshipnames to…..Go!
*boggles*
The PR and marketing folks were on the first ship, correct? The useless 1/3 of the population?
We do not accept dealership names glued/embedded on our cars. We always make that clear as part of the deal — and every time we have to keep reminding folks about it. (In one case, it delayed our taking delivery by a half hour, as they’d already slapped it on.)
Presumably either Elway asked for too much money, or AutoNation offered a reduced amount of money for the name. Or else some Young Turk suggested that they should forge some New, Improved Identity (Perhaps One Based on an Ancient Japanese Strategy Game).