Which megafoodcorp owns which friendly, small, organic brands?
In some cases, it’s a matter of acquisition (adding something organic to the portfolio). In other cases, it’s a matter of “crafting” something small and cuddly for the public. In either case, nobody’d feel warm and healthy quaffing Coca-Cola organic natural juices — but slap an Odwalla label on it …
Not that this is necessarily a bad thing. It doesn’t necessarily take away from the “goodness” of the products themselves — and, if successful, it encourages the parent companies to continue producing organic/healthy stuff.
Still, there’s a bit of dissonance that comes about seeing some of the names associated (Heinz owns Celestial Seasonings? Naked Juice is really Pepsi? Mars owns Seeds of Change? Gardenburger is a Kellogg brand?). Welcome to the modern world.
(via BoingBoing)
So, if it’s widely available, the likelihood is it’s gone big business, which may mean shacking up with an existing corporation?
SHOCK!
Personal illusions are so difficult to let go of … 🙂
A NY Times article on the same subject, complete with an animated “consolidation” map.