Ever wonder why it is those burgers in the ads look so much better than what you pull out of your take-out bag?
When I worked at Burger King for a few years, we have a wall-sized photo-montage of one of these burgers in the lobby. It was remarkable, like some unattainable pagan god of burgery goodness lording over its domain.
Make sure you include droplets of water on the fresh lettuce (and on the side of the soda) to give them cool, fresh looks — though there are also other techniques to make the burger steam for the commercial.
(via Sami)
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Aren’t there some “truth in advertising” laws that make this sort of thing illegal? They should either show us the actual product or post a disclaimer (“Warning: Actual product may look grotesque.”).
Well, it goes with all those “Serving Suggestion” disclaimers for the four course dinners that the product being sold in the store is a part of. Along with “part of a complete breakfast.”
Seriously — though primped and polished, it is the actual product. It’s not like they’re substituting steak for it or something.
No it isn’t. The burger is raw and full of pins. That is not a product they can serve.
That’s “presentation.” 🙂