I dunno. I'm a big fan of Google — but I'm as big a fan of Amazon. It's hard to believe that Google can aggregate as seamless and simple an experience as Amazon has crafted over the years. I doubt they can beat on price (the Prime cost is, for me, amortized over so many purchase it hardly counts).
Now, I can see using Google's delivery network as a backup, in case I can't find something on Amazon. But I don't think that's what they're aiming for. #ddtb
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Google Targets Amazon on Delivery
Google is in talks with major retailers and shippers to create a service that lets consumers shop for goods on the Web and receive orders within a day for a low fee, in a challenge to Amazon.com.
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