On the one hand, it's frustrating to see this kind of copyright / trademark / intellectual property tug-of-war interfere with Cool Things happening. CBS and Paramount both used to be part of a single media company, Viacom, but spun their separate ways a while back, leading to the mess.
On the other hand, had it been up to Abrams and his Bad Robot firm, there would not have been any more Star Trek: The Original Series marketing of stuff (so as not to cause "brand confusion" with the rebooted modern franchise). Which would have been highly annoying. Having a unified vision isn't always a good thing …
(h/t +Les Jenkins)
How the Battle Over ‘Star Trek’ Rights Killed J.J. Abrams’ Grand Ambitions
The franchise’s licensing and merchandising rights are split between CBS and Paramount which created headaches for the multihyphenate’s production company Bad Robot