Did you know there's one guy in Washington who has to review — then approve or reject — every beer label design in the US? This year, that's been almost 30,000 to date. It's enough to drive one to drink …
No, but seriously, it's got to be a thankless job, given the (presumed) parameters he has to work with as far as having labels not be misleading as to contents, assert medical benefits, promote drug use or drunkenness — all of which seem fairly straightforward parameters in theory but in effect are highly subjective. It seems crazy to have one man doing it — but, heck, it's probably more consistent than having three people doing.
Meet the Beer Bottle Dictator
Widely regarded as an eccentric bureaucrat, Kent ‘Battle’ Martin approves essentially every beer label in the United States, giving him awesome power over a huge industry.
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