Apparently some folk are upset about Hillary Clinton;s campaign logo. The criticisms are as cogent as any ever made about any logo/brand, and just as much of an aesthetic judgment as any other. The article notes correctly, though, that logos these days serve a lot more purposes than just something on a lawn banner or billboard — social media, apps, this, that, and the other thing all now get branded, and whether or not you think it's ugly (I think it's uncharacteristically harsh, but it certainly stands out), it's definitely something flexible for different modes of usage.
It's also worth noting that while the article does discuss why logo criticism is the new hot thing to do on the Internet, it also fails to take into account what I will politely call partisan fervor, i.e., there is a substantial population out there who will gleefully and enthusiastically treat any logo from The Opposition as the worst thing EVER, and will come up with every zany interpretation of its meaning and cryptic messaging and stylistic bankruptcy they can. If it were the most beautiful logo in the world, these people would say, "Oh, look, it's a girly-girl logo, how typical for a woman."
Let's see what people think in a month — and how much that lines up with their intended vote.
Why Everyone Went Nuts Over Hillary Clinton’s New Logo | WIRED
The masses may not like the logo, but that’s hardly a surprise.
Ironically, it was my daughter, +Kay Hill, who turned me onto this brouhaha, via this article (which includes much of the zany): http://nymag.com/daily/intelligencer/2015/04/everything-thats-wrong-with-hillarys-new-logo.html
People see what they want to see.
There's nothing she can do that they would like