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The Streaming Generation

Teens are watching Netflix and YouTube more than cable TV.

'26% of teens said they watched YouTube every day, whereas only 25% said the same of cable TV. These results continue two trends: down for cable TV, and up for YouTube. But it was Netflix that snagged the top spot, with 37% saying they use it daily, way above its competitors Hulu (3%) and Amazon Prime (3%).'

Like the Internet, this creates the opportunity for more choice, more voices to be heard, more and different experiences. It also reduces common grounds, common media, stuff that "everyone" watches. Moreover, it lays the groundwork for (again, as with the Internet) more echo chambers, more folk who watch shows that pander to what they want to see, vs what their friends want to see, vs what that family across the street wants to see.

That's not enough to try and change that trend, but it's a consideration that should be borne in mind. A brave new world, but not one without dangers.




For the first time, Teens are watching YouTube more often than cable TV | Impact Lab
For the first time, teens are watching YouTube more often than cable TV, according to a new survey by investment bank Piper Jaffray. On Friday,

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3 thoughts on “The Streaming Generation”

  1. +Stan Pedzick The article doesn't go int the cost model (though your point there is well taken) For that matter, who's paying for their cable subscription or their Internet connection.

    But that's not the point, which is that, given whatever array of cost options are provided, more time is going to Netflix and YouTube than to cable TV.

    (The article is thin on actual details.)

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