Books are not comic books. Comic books are not movies. Movies are not TV shows. TV shows are not stage productions. Stage productions are not books.
There may be some commonality shared between some of these, but it seems to me that one of the big mistakes (from the perspective of comic books) is trying to imitate one medium in another.
You can make successful super-heroics on TV. As noted in the article, "Buffy the Vampire Slayer" is proof of that. But not by trying to imitate a movie (for reasons both story-telling and budgetary), nor by trying to imitate a comic book (unless it's a comic book that's been very carefully written to have TV sensibilities). You do it, not by making a comic book TV show that turns out to be successful, but by trying to write a successful TV show that is based on a comic book.
(On a somewhat side note, I think this is the biggest failing of Serenity vs. "Firefly" — the movie tried to be an extended TV series episode, only with a bigger budget, and that just doesn't work. It ends up feeling rushed and shallow and too dependent on stuff that a TV audience would remember from the preceding several weeks, but that a movie audience won't understand.)
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Are Superheroes Too Big For Television?
The Avengers, Batman and Spider-man are headlining this season's must-see movies. Then why is it so hard for superheroes to fly on the small screen?
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